The Ask: Position Ghia as the stylish, alcohol-free drink of choice for young adults seeking meaningful, fun nights out—proving that going sober doesn’t mean sacrificing style, taste, or social connection. 

The Insight: A chic, sexy night out is not dependent on alcohol 

The Idea: Show that drinking Ghia is community-based and allows for a fun bonding experience with your friends on a night out. 

The Target Audience: Young adults in their 20s who want to have a fun night out without alcohol, or are sober-curious